Marketing Case Study for Eyecare Practitioners

Rebranding a new logo
TruForm Optics Rebranding (New Logo)

 

In a previous project, Patrick worked with a highly talented marketing team to develop the TruForm Optics Branding Campaign. It effectively reinvented the corporation’s brand and created top-of-mind awareness in the market.

The TruForm Optics Branding Campaign was targeted at eyecare practitioners and was accomplished through the strategic use of sales support materials, referral programs, direct response mailings, trade show promotions, and public relations communications.

TruForm Optics experienced a 20% sales increase (despite an economic recession) as a result of the campaign.

Services utilized during this campaign include:

  • Brand Strategy and Auditing
  • Brand Guidelines
  • Research & Analysis
  • Brand Identity
  • Color Palette
  • Corporate Identity development
  • Corporate Type Selection
  • Letterhead Package Creation
  • Logo creation
  • Print Advertising
  • DIrect Mail Marketing
  • Custom Illustration
  • Industry Analysis
  • Trade Show Exhibit Creation
  • SWOT Analysis
  • Public Relations
  • PR Promotions
  • Graphic Design
  • Printing
  • Audio/Video Production

Examples below include: the redesigned corporate identity, print advertising, collateral materials, referral program mailer, product fitting guides, trade show exhibit, and stationery.

Campaign logo
TruForm Optics TruFormance Guarantee Branding (New Logo)

 

TruForm Optics Print Trade Advertisement
TruForm Optics Print Trade Advertisement

 

Branding Brochure
TruForm Optics Branding Brochure

 

Product Sell Sheets
Truform Optics Product Sell Sheets

 

Referral Program 
TruForm Optics TruGrowth Referral Rewards Program Mailer

 

Trade Show Exhibit with Loop
TruForm Optics Product Fitting Guides (Preprinted shell with MS Word Template docs for desktop printing)

 

Corporate Identity Materials: envelope, letterhead, business card
TruForm Optics Trade Show Exhibit with Video Loop (rendering)

 

WE CAN DO THIS FOR YOU:

Contact us if you would like to learn more about our logo design services.

RELATED CASE STUDIES:

Outreach Strategies for Community Based Organizations

Five Effective Higher Education Marketing Strategies: With Examples

Get to Know Our Customers!

In honor of National #GetToKnowYourCustomerDay, we’d like to feature some of our happy customers! So, get to know our customers and if you’re inspired, maybe you’ll become one of our customers, too!

Amanda Whited, PhD

Meet Amanda! As a former Clinical Psychologist turned real estate agent (yes, you read that right) at Keller Williams Realty Points East, Amanda loves the challenge that being in real estate presents, especially when it comes to being a part of such special milestones in people’s lives. She puts special emphasis on how homes are presented, whether in person or online, which makes her services stand out to both her sellers and her buyers.

That’s how she became an Ingage customer! Amanda understands the value of presenting a home with professional photography and is always keen to give her clients the best experience possible, whether they are buying or selling.

Tony Bunn

Meet Tony! Tony and his wife are both clients of Ingage! Tony runs a finance business called Influx of Wealth, LLC and loves to help others build their own wealth. He also offers business consulting services to help anyone get their business up and running, no matter where they are in the process.

Tony works with Ingage to drive customers to his ventures and loves the fact that our work is always done in a professional and timely manner. He believes that success belongs to everyone! As long as you want it bad enough, he’s happy to help you reach your goals.

Rebecca Bunn

Meet Rebecca and her family! Rebecca is a real estate agent with Keller Williams Realty who loves helping her clients find homes and create generational wealth, alongside her husband Tony. She goes above and beyond to make sure her clients are cared for by offering services like her FREE First Home Buyer Socials monthly.

Rebecca works with Ingage to market her properties for her sellers. Providing professional photography is just another way she stands out. Even after having Audyn Murielle, her second child just four months ago, she is hard at work helping her clients’ dreams come true!

Meredith Butler

Meet Meredith! Meredith is a real estate agent at ENC Pirate Realty who loves helping her clients make one of the biggest investments of their lives and achieve their goals. Her customer service skills are what set her apart, and that includes providing professional photography through Ingage.

Meredith’s favorite Ingage staple is our twilight photography. She says these shots make her marketing stand out from her competition.

Christy Wallace

Meet Christy (bottom right)! Christy is a realtor/broker with eXp Realty who loves her job and loves people. With every client, she gets to learn each of their stories and gets to know their families. Even better, she gets to be their biggest problem solver at a crucial time in their lives. Helping people become homeowners makes her job a dream.

Christy’s team of agents and business partners Jackson Lancaster, Louann Lancaster, Jackson Broadway, Billie Woolard, Natalie Edwards, and Melissa Nichols help her make her clients’ dreams come true. She partners with Ingage for real estate photography and had happily informed us that several of our Twilight shots sold a house without a buyer ever setting foot on the property!

 

Would you like to join in on the success our customers enjoy? Contact us to speak with a team member.

Check this link for info on real estate marketing, pricing and how to book.

HOW TO BOOK

Please send a text (252) 916-4154 or email (admin@ingageadagency.com) and include the following info:

  • Street address (including city) ______
  • Square footage ______
  • List any upgrades needed (*see full list below)______
  • Preferred Date /time options for shoot ______
  • Planned listing date ______
  • Is the property occupied or vacant? ______
  • Will the agent meet photographer at property, or will key/code be provided ______

Effective Giveaways in Viral Marketing

Celebrate with Boston! Lab Promotional Splash Poster (1st Mailing) Page 1
Celebrate with Boston! Lab Promotional Splash Poster (1st Mailing) Page 1

 

In a previous project, Patrick Fay worked with Boston to create their 6 millionth promotion which became one of the most successful in Boston’s history. 

The direct response participation promotion consisted of two promotional groups: Lab Professionals and Eye Care Practitioners in the US & Canada. 

The Lab Professionals group received a total of four pieces of advertising, consisting of a splash piece and three follow-ups. Each mail piece was packaged with a free gift and a chance to win a one-year lease on one of three Volks Wagon New Beetles.

The 6 millionth Boston Button Direct Response Participation Promotion continued with a focus on eye care practitioners in the US & Canada. Each practitioner received an initial “Celebrate with Boston” brochure and a secondary follow-up mailing. Each mail piece included a chance to win a Fuji digital camera and a survey for information on usage and sales of Boston products. 

All of the services used in creating Boston Button’s direct response promotion include:

  • Promotional Contest
  • Branding Studies
  • Creative Design
  • Graphic Design
  • Contest Development
  • International Campaign
  • International Mail Marketing
  • Stationary Marketing
  • Translation 
  • Photography
  • Mailing Brochures

Material examples below include: the initial Lab poster mailing, the lab table tent follow-up mailing,  second and third follow-up postcards, and the Canadian practitioner self-mailing brochures.

Celebrate with Boston! Lab Promotional Splash Poster (1st Mailing) Page 2
Celebrate with Boston! Lab Promotional Splash Poster (1st Mailing) Page 2

 

Celebrate with Boston! Lab Promotional Splash Poster (1st Mailing) Page 3
Celebrate with Boston! Lab Promotional Splash Poster (1st Mailing) Page 3

 

Celebrate with Boston! Lab Promotional Table Tent (2nd Mailing)
Celebrate with Boston! Lab Promotional Table Tent (2nd Mailing)

 

Celebrate with Boston! Lab Promotional Postcards (3rd and 4th Mailings)
Celebrate with Boston! Lab Promotional Postcards (3rd and 4th Mailings)

 

Celebrate with Boston! Practitioner Brochures (USA, English Canadian, and French Canadian Versions)
Celebrate with Boston! Practitioner Brochures (USA, English Canadian, and French Canadian Versions)

 

WE CAN DO THIS FOR YOU:

Contact us if you would like to learn more about our logo design services.

RELATED CASE STUDIES:

Marketing Case Study for Eyecare Practitioners

Brand Redesign Case Study

Brand Redesign Case Study

AMF Bakery Systems Rebranding (New Logo)
AMF Bakery Systems Rebranding (New Logo)

 

In a previous project, Patrick Fay worked with AMF Bakery System to retool its corporate identity package while also retaining its valuable brand equity in the market.

This brand redesign campaign enhanced all levels of the corporation’s image, from the brand logo and stationery to tradeshow booths and sales literature.

AMF Bakery System’s new look and ownership of a market position were achieved through a brand redesign.

Examples below include the redesigned corporate identity, stationery, graphic standards guide, collateral materials, and print advertising.

More services utilized in AMF Bakery System’s brand redesign include:

  • Rebranding Campaign
  • Graphic Design 
  • Stationary
  • Graphic Standards
  • Identity Marketing
  • Rebrand Marketing
  • Identity Materials Branding
AMF Bakery Systems Corporate Identity Materials include: 9x12 Envelope, #10 Envelope, Letterhead, Cut-Sheet template, Mailing Label and Business Card
AMF Bakery Systems Corporate Identity Materials include: 9×12 Envelope, #10 Envelope, Letterhead, Cut-Sheet template, Mailing Label and Business Card

 

AMF Bakery Systems Graphic Standards Guide
AMF Bakery Systems Graphic Standards Guide

 

AMF Bakery Systems Corporate Brochure
AMF Bakery Systems Corporate Brochure

 

AMF Bakery Systems Sell Sheets
AMF Bakery Systems Sell Sheets

 

AMF Bakery Systems Print Trade Advertisements
AMF Bakery Systems Print Trade Advertisements

 

WE CAN DO THIS FOR YOU:

Contact us if you would like to learn more about our logo design services.

RELATED CASE STUDIES:

Effective Giveaways in Viral Marketing

Church Rebranding

TEAM SPOTLIGHT: Garris Manning and Carter Horton, Photographers

Garris Manning

What is your favorite thing about real estate photography?
I really love being able to see the different floor plans of each unique house. I also enjoy editing the photos that I have taken and finding the perfect shots to showcase each room in the house. The end product is so beautiful and it is very satisfying to create.

What is a typical work day like for you at Ingage?
It really depends on what needs to be done that particular day. The beauty of this job is being able to have a flexible work day. Some days I only have to shoot the photos for houses, some days I just have to edit, and some days I do both.

What kind of training have you received and what did you learn from this experience?
Beyond basic camera skills, I learned everything I know from my boss, Patrick. He has taught me advanced camera skills, and how to work each piece of equipment, and he has taught me everything I know about editing photos. Currently, my coworker and I are taking a course to obtain our drone pilot licenses so that we can expand on the type of content we are able to provide to Ingage

Carter Horton

What attracted you to real estate photography?
I have always been fond of exploring places I have never been to before and capturing their beauty through photography. I do real estate photography, not only to help myself strive to become a better photographer but also to have the opportunity to visit different unique and serene locations and add them to my collection of memories and photos!

How do you feel you serve Ingage’s customers beyond photography?
My job isn’t to simply go into a house and take pictures, it’s to make sure the house itself is as well-prepared as it can possibly be. I’m there to maximize a property’s potential and to give customers an idea of what it could be.

What kind of training have you received and what did you learn from this experience?
Whether it’s Patrick walking me through a shoot step-by-step or the drone certificate training course, I am always learning new things at Ingage. Patrick makes sure we are always constantly receiving new tools in our toolkit and that our photography is ever-changing and evolving. I am always learning new techniques and tips every day that I can bring with me to apply to my next shoot. I have learned more about photography here than anywhere else!

HOW TO BOOK

Please send a text (252) 916-4154 or email (admin@ingageadagency.com) and include the following info:

  • Street address (including city) ______
  • Square footage ______
  • List any upgrades needed (*see full list below)______
  • Preferred Date /time options for shoot ______
  • Planned listing date ______
  • Is the property occupied or vacant? ______
  • Will the agent meet photographer at property, or will key/code be provided ______

JOIN THE TEAM

Interested in joining the Ingage Team? Fill out our talent application!

Church Rebranding

Eastsude Baptist Church Rebranding (New Logo)
Eastsude Baptist Church Rebranding (New Logo)

Owner of Ingage Marketing Agency, Patrick Fay, worked alongside ministry partners in the rebranding of Eastside Baptist Church. This included a complete overhaul of the church’s logo and identity package, as well as providing graphic design and motion graphics services in preparation for the launch of a capital improvement campaign.

The church rebranding identity package included the new church logo, church stationery, bulletin, website, social media, and YouTube videos.

The capital improvement campaign included its own campaign logo, communications plan, and marketing kit, including: campaign launch newsletters, church member invites, commitment cards, a campaign launch video, and campaign brochures.

All of the services used in this church rebranding included:

  • Logo Design
  • Branding Relaunch
  • Campaign Logo
  • Print Marketing
  • Stationary Marketing
  • Graphic Design
  • Video production
  • Logo Animation
  • Rebrand Campaign
  • Newsletter
  • Campaign Launch Video
  • Marketing Kit Development 

 

Eastside Baptist Church’s new logo was introduced to the congregation at the close of the capital campaign launch video and involved an elaborate motion graphic sequence.

 

Eastside Baptist Church Capital Campaign Brochure
Eastside Baptist Church Capital Campaign Brochure

 

Eastside Baptist Church Capital Campaign Launch Newsletter
Eastside Baptist Church Capital Campaign Launch Newsletter

 

Eastside Baptist Church Capital Campaign Invitation
Eastside Baptist Church Capital Campaign Invitation

 

Eastside Baptist Church Letterhead and Envelope
Eastside Baptist Church Letterhead and Envelope

 

Eastside Baptist Church Capital Campaign Logo
Eastside Baptist Church Capital Campaign Logo

 

WE CAN DO THIS FOR YOU:

Contact us if you would like to learn more about our logo design services.

RELATED CASE STUDIES:

Brand Redesign Case Study

Outreach Strategies for Community Based Organizations

TEAM SPOTLIGHT: Jennifer Bridgers, Digital Marketing Specialist

What is it about blog writing and social media management that attracted you to those fields?
I was attracted to blog writing because of my passion for writing and my dream to become an author from an early age. When I got into college I was doing journalism and began freelancing and writing blog posts. Then I discovered social media management and blog writing go hand and hand. 

How are these skills useful to the clients you serve?
Marketing is almost always virtual, and it is something that there is a customer need for. Blog Writing, SEO, graphic design, website building, photography, and social media management make you more valuable to a client because you offer many services.

I understand that you interned with Patrick Fay in the past, what attracted you to continue working for Patrick here at Ingage?
I enjoyed working with Patrick at East Carolina University because it was my first marketing internship. I had been working in blog writing but had experience with clients who had very structured and specific requests. When I started interning with Patrick I was able to be more creative in my strategies, allowing me to improve my work significantly. Patrick knows my ability and trusts the work.

Outreach Strategies for Community Based Organizations

Campaign Branding Logo
Accelerate Virginia Campaign Branding Logo

During his time at Virginia Tech, owner of Ingage Marketing Agency, Patrick Fay, served as communications manager and collaborated with a highly talented team of researchers, marketing professionals and project managers in the creation and implementation of the Accelerate Virginia broadband mapping project. This was a part of Virginia Tech’s eCorridors program, part of an effort to expand high-speed Internet access across the state of Virginia.

As part of the program, residents, businesses, and other users were asked to run a speed test and map current internet availability throughout Virginia. Along with other sources, this data was used to identify areas in need of affordable broadband infrastructure investment.

Accelerate Virginia included a variety of materials and services that came together to create one successful campaign! View the components of Patrick’s outreach strategies for community-based organizations that can easily be implemented for many different businesses below!

These services include:

  • Outreach campaign
  • Campaign planning
  • Public relations
  • Written Press Release
  • Video Production
  • Photography
  • Website Planning
  • Website Design
  • Project Management
  • Campaign Management
  • Creative development
  • Communications Direction

In order to collect the necessary data for the program, the campaign was created to provide educational resources and incentives and encourage participation by the public. Users that ran the speed test were presented with a report on their own speed test results. 

The test results also included a summary of local results and customer satisfaction scores. No personal information was collected or shared.  

Community leaders and local county governments were also provided with campaign training and resources, including pre-recorded PSAs, press releases, information flyers, and other tools to help them plan and implement their own local mapping campaigns.

At the time of its launch, the Accelerate Virginia Broadband Mapping and Outreach campaign was lauded as the first of its kind in the nation. The campaign earned praise from the White House administration and received a 2011 Governor’s Technology Award for the Innovative Use of Technology in Economic Development.

Speed Test Mapping Application and Website
Accelerate Virginia Broadband Speedtest Mapping Application and Website
Exhibit Display, Video Demo Loop, and Info Sheets
Accelerate Virginia Exhibit Display, Video Demo Loop, and Info Sheets
Community Media Kit: Press Release, Fact Sheet, and Information Flyer
Accelerate Virginia Community Media Kit: Press Release, Fact Sheet, and Information Flyer
Community Media Kit: File Download Webpage (Powerpoint Presentation, PSAs, Logos, and Photos)
Accelerate Virginia Community Media Kit- File Download Webpage (Powerpoint Presentation, PSAs, Logos, and Photos)
Award-winning press release
Accelerate Virginia Governor’s Award Winner Press Release

WE CAN DO THIS FOR YOU:

Contact us if you would like to learn more about our logo design services.

RELATED CASE STUDIES:

Effective Giveaways in Viral Marketing

Five Effective Higher Education Marketing Strategies: With Examples

Five Effective Higher Education Marketing Strategies: With Examples

East Carolina University Social Media Treasure Hunt
East Carolina University Social Media Treasure Hunt

 

During his time as the Marketing Communications Manager for the Office of Undergraduate Admissions at East Carolina University, Owner of Ingage Marketing Agency, Patrick Fay, created, implemented, and managed marketing plans for the undergraduate admissions department. These efforts were accomplished in concert with the assistance of the university’s highly talented creative services team as well as admissions and enrollment management personnel. 

These plans included all online communications for the department, mass emails, bulk mail, social media, video production, event promotion, and recruitment material. View the components of Patrick’s higher education marketing services that can easily be implemented for many different businesses below!

These services include:

  • Creative Concepting
  • Communications Strategy
  • Project Management
  • Talent recruitment
  • Copywriting
  • Graphic Design
  • Photography
  • Videography
  • Illustration
  • Graphic Design

Recruitment campaigns like these were designed to run for about 18 months and aimed to recruit degree-seeking undergraduate students, including Freshmen and Transfer students.

These campaign cycles would reach about 80,000 prospective freshmen, 3,000 prospective transfer students, and other special student groups.

There were hundreds of campaign messages developed and delivered to thousands of prospective students for these campaigns. ECU recruiters then carried our recruitment materials to make hundreds of school visits across the eastern United States. Thousands of campus visitors also received tour materials each year.

These marketing efforts helped contribute to record-breaking enrollment numbers and an improved student profile for the 2013, 2014,  and 2015 freshmen classes.

East Carolina University Admitted Student Guides (mailed to all admitted freshmen)
East Carolina University Admitted Student Guides (mailed to all admitted freshmen)

 

East Carolina University "Pirates Aboard: Admitted Student Day" Marketing: Admitted Student Invite Postcard, Agenda and Planning guide (PDF and Guidebook app), and Social Media Marketing
East Carolina University “Pirates Aboard: Admitted Student Day” Marketing: Admitted Student Invite Postcard, Agenda and Planning guide (PDF and Guidebook app), and Social Media Marketing

 

East Carolina University Admissions Webpage and Social Media
East Carolina University Admissions Webpage and Social Media

 

East Carolina University Recruiter Kit: Table Top Exhibit, Z-Card handout, Get Hooked Card, and Table Cloth (not pictured)
East Carolina University Recruiter Kit: Table Top Exhibit, Z-Card handout, Get Hooked Card, and Table Cloth (not pictured)

 

WE CAN DO THIS FOR YOU:

Contact us if you would like to learn more about our logo design services.

RELATED CASE STUDIES:

Marketing Case Study for Eyecare Practitioners

Outreach Strategies for Community Based Organizations

TEAM SPOTLIGHT: Patrick Fay, Owner and Managing Member

Why did you decide to start Ingage marketing agency?
Ever since I was a young marketing professional I wanted to start my own marketing agency. I wanted to understand everything about the business, marketing, branding, creative, copywriting, research, business management, etc. That drive led me back to complete my Masters Degree in Business Administration and the creation of Ingage. I enjoy the freedom that comes from being a business owner. That freedom allows me to adapt quickly while leveraging my knowledge and experience as I lead our team’s response to our client’s needs. 

How would you describe the workplace culture?
I have always been a collaborator. I enjoy the energy and creativity that comes to a project when we work together as a team. In fact we created a collaboration space in our office where team members come together to tackle projects together in creative ways. We bring our clients into that process as well.

What are some industries and clients that you have worked with in the past?
I have a background of service in a variety of markets, including: engineering, entertainment, financial services, government, health care, higher education, information, local and state government, manufacturing, not-for-profit organizations, pharmaceuticals, professional and business services, real estate, religious organizations, retail and wholesale trade, science and technology, telecommunications, as well as travel and tourism.

What do you see for the future of Ingage?
The future of Ingage is a bright one. We have enjoyed growth this year: We opened a new office in Greenville, effectively doubling our collaboration and work spaces. We have added new positions to our team of photographers, creatives and marketing pros. We are ready to work for our clients in greater capacity than ever before! We are also in the process of expanding our client base, including community not-for-profits and missions based organizations. This kind of work is something very close to my heart. It gives us at Ingage a great sense of purpose as we help those in our community and beyond through these local and global organizations. We hope to expand our financial support to these groups this year as well as increase the amount of donated services we provide. Keep an eye on us this year as we announce some exciting things in this area!

Learn More: Read Patrick’s Bio
Portfolio: View Patrick’s Previous work
Contact Patrick: Send an email